What Makes a Good Logo Design?
A lot of companies have designed logos that are quickly identifiable all over the world. Imagine Coca-cola or McDonald’s or FedEx. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you’re going to make a logo, keep it straight to the point, no frills. Avoid fancy fonts, confusing design or flashy color schemes. The most effective technique is to select a single object that will represent the organization or company, with only a bit of typography, if any. This logo will be easier to recognize and relate with the brand, and embed into culture.
Most popular logos are made with shapes and patterns. Clear lines and common shapes are a quick way to capture the consumer’s attention, and also embed the logo into their minds.
When advertising was new, logos used to have more detailed, sophisticated designs. It was common to use various elements in one logo, from graphics to shapes to text. Companies basically wanted to express everything they thought consumers should know about the product or service. This technique is still done today, both by old businesses that would like to maintain the same design from their roots, and newer businesses seeking a vintage feel to their logos.
Color is a vital component of logo design in general as it ultimately becomes intertwined with the brand. Colors can stir up many different emotions in consumers, so you have to pick a color scheme that perfectly aligns with the values and purpose of your company or organization. Blue is for power and calm, for instance, while red is for boldness and excitement. Take note that color associations are not purely of the mind. Many studies all over the world have proven just how much power colors can have over people’s retention.
Memorability ranks high on top of other properties that a logo must have to become successful. Thus, to be truly successful, a logo has to be so easy to remember that that it will live on beyond the brandy’s glory days. Picture American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Truth is, while AOL is no longer a force like it was some two decades ago, it still has the power to create instant recognition.
In terms of making a logo, there’s a good number of decisions that must be made as you create your design. But in the need, it boils down to the individual design elements that you put together to stand as a symbol of your company or brand.